customer benefit sought segmentation of mashhad’s bank market

benefit sought segmentation of mobile phone market

the purpose of was segmentation of customers according to benefit sought. market segmentation is viewing a heterogeneous market as a number of smaller homogeneous markets, in response to differing preferences, attributable to the desires of customers for more precise satisfaction of their varying wants. the data analysis was based on questionnaires which had been gathered from three metropolise...

Customer Visit Segmentation Using Market Basket Data

Analyzing Customer Segmentation Based on Customer Value Components (Case Study: A Private Bank)

Studying about the customer segmentation and begetting customer ranking plan diverts more attention in recent years. In this regard, this study tries on providing a methodology for segmenting customers based on their value driver parameters which extracted from transaction data and then ranks customers with regard to their customer lifetime value (CLV) score. Discovering hidden pattern between ...

analyzing customer segmentation based on customer value components (case study: a private bank) (technical note)

studying about the customer segmentation and begetting customer ranking plan diverts more attention in recent years. in this regard, this study tries on providing a methodology for segmenting customers based on their value driver parameters which extracted from transaction data and then ranks customers with regard to their customer lifetime value (clv) score. discovering hidden pattern between ...

Customer Demographics Affecting Bank Selection Criteria, Preference, and Market Segmentation: Study on Domestic Islamic Banks in Bangladesh

Bangladesh is a moderate Islamic country. There are six full pledged Islamic banks providing services to wide range of customers. This study is designed to examine the impact of demographic disparities on the bank selection criteria applied by diversified customers of domestic Islamic banks in Bangladesh. We have run regression analysis after controlling for four demographic groupings such as G...

Equilibrium Market Segmentation for Targeted Pricing Based on Customer Characteristics

Recent advances in information technologies create numerous opportunities for retailers to turn customer information into additional profits by targeted pricing: charging different prices to different market segments based on customer demographic variables. However, rigorous theoretical analysis regarding what is the profit-maximizing set of variables remains scarce. This study develops a game-...